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Personas

Personas

Portfolio > Research > Personas

Personas

Personas are profiles of fictitious users created based on user research. Personifying the user helps product creators and testers think of a user as a real person rather than a faceless abstract concept. Targeting their work to a specific user aids research and development stakeholders in creating products and content that delight users. I created personas for many of the projects included in this portfolio. Below are some of the personas that helped to inform the decisions I made in my projects.

   Skills

  • Writing & Editing

  • UX/Usability

  • User Research

   Tools

  • Adobe CC


I used the Autumn persona to help inform my decisions as I created the IFixIt camera  repair guide.

I used the Autumn persona to help inform my decisions as I created the IFixIt camera
repair guide
.

 
I used the Scott persona to inform the design recommendations I made in the American Heart Association Usability Study project.

I used the Scott persona to inform the design recommendations I made in the American Heart Association Usability Study project.